Xinuo Zhang

Date of Award

2026

Document Type

MA Project - Open Access

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Zhang Jin

Abstract

In an era of heightened connectivity and data-driven metrics, modern society faces a crisis of sensory impoverishment and emotional disconnection. While technology quantifies human experience, it often fails to address the visceral need for authentic feeling. This business plan proposes "Arts Cures," a venture that repositions art from a passive commodity to an active, systemic solution for well-being. By leveraging insights from neuroscience, design theory, and existential philosophy, Arts Cures develops a suite of B2B and B2C services that integrate art as functional, biometric-responsive infrastructure. Our core offerings include AI-driven sensory pods for real-time emotional regulation, data-informed curatorial services for commercial spaces, and personalized art subscriptions based on emotional genome mapping. Early pilot data, such as a 29% reduction in employee burnout and an 18% increase in productivity observed in analogous implementations, validates the model's efficacy. Arts Cures operates at the intersection of art, technology, and wellness, arguing that beauty, when weaponized intelligently, can become a powerful tool to reclaim human sensibility, offering a defensible return on investment for clients while making a tangible impact on mental and sensory health.

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