Catherine Wu

Date of Award

2026

Document Type

MA Project - Open Access - With Distinction

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Judith Prowda

Second Advisor

Brendan Burns

Abstract

GalleriaX is a curated digital platform that brings together artists, collectors, and creative audiences through an ecosystem shaped by curation, technology, and community. The platform reimagines digital art engagement by combining editorial storytelling, membership-based participation, and long-term artist support. Rather than functioning as an open marketplace, GalleriaX offers a guided and context-driven environment where artworks, conversations, and cultural programs unfold with intention. The company operates at the intersection of art and technology, using digital tools to enhance, rather than replace, the human elements of taste, dialogue, and shared experience. Its approach blends the credibility of curatorial practice with the accessibility of online platforms, creating a space that feels both contemporary and grounded. Through a hybrid model that integrates curated exhibitions, member circles, artist features, and carefully curated in-person engagements, GalleriaX aims to cultivate a thoughtful community that values depth, connection, and cultural meaning. GalleriaX is founded on principles of transparency, care, and creative integrity. Its mission is to provide emerging and mid-career artists with sustained visibility, to offer collectors a trustworthy and narrative-driven space for discovery, and to build a cultural network where art is lived as part of everyday experience. The long-term vision of the company is to grow into a digital cultural institution defined by clarity, authenticity, and lasting relevance.

Distinction

1

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