Date of Award

2025

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Leo Krakowsky

Second Advisor

Agnes Berecz

Abstract

This project examines Art Patrons, a digital platform that reimagines art patronage by linking the sale of limited-edition artworks to the funding of impactful public art projects. By offering collectors the opportunity to own affordable and exclusive art pieces, Art Patrons directly channels a portion of the proceeds toward creating large-scale public installations, fostering a tangible connection between private art ownership and community enrichment. Leveraging advanced digital tools, the platform seeks to make art ownership more inclusive while transforming public spaces into hubs of cultural and social engagement. The study investigates the evolving global art market, emphasizing the pivotal role of digital platforms in engaging younger demographics, particularly Millennials and Generation Z. Through insights from industry reports, case studies, and market analysis, the research identifies a significant opportunity to bridge the gap between art sales and public art funding. Employing a mixed-methods methodology, this research integrates qualitative and quantitative data gathered from surveys, artist interviews, and case studies of comparable platforms. The findings reveal a strong appetite among younger collectors for art tied to meaningful causes, underscoring the viability of Art Patrons’ business model. The project concludes with a detailed implementation and growth strategy addressing scalability. By blending accessibility, affordability, and innovation, Art Patrons establishes a sustainable framework for redefining art patronage while fostering cultural enrichment and community development.

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