Date of Award

2026

Document Type

Thesis - Open Access

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Maria Sancho Arroyo

Second Advisor

Betsy Thomas

Abstract

This thesis examines the role of regional art fairs within the wider American art market and examines how these events contribute to the growth of local cultural artistic ecosystems. While firmly established international art fairs often dominate attention within the global market, lesser known regional fairs play an important role in connecting artists, galleries, collectors, and cultural platforms within specific communities. Through analysis of established regional fairs and consideration of factors such as artist selection, audience engagement, institutional partnerships, and economic impact, this study investigates how art fairs can move beyond temporary commercial events to become meaningful cultural platforms. Particular focus is given to the American Southwest and the evolving standing of Scottsdale within this landscape. By examining the early development of Scottsdale Art Week, the project considers how the fair seeks to position itself within an established regional market historically centered on Santa Fe and Los Angeles while also appealing to a growing collector base in Arizona. This research suggests that regional art fairs can play a significant role in shaping local art markets and cultural identity when they successfully balance commercial activity with curatorial vision and community engagement.

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