Date of Award

2020

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Ann-Marie Richard

Second Advisor

Brendan Burns

Abstract

People’s attention has been monetized. It is called the “Attention Economy.” We live in a world where we can reach out to other people and information faster and farther than ever with the Internet, then we react quickly to each other. Especially, since the pandemic occurred, most people became more dependent on the Internet because everything had to be moved online. The isolation resulting from this context has made people more eager to connect with each other. They are limited to working from home, having meetings on Zoom, and buying groceries on a website. Due to the indispensable use of many products online, people are reacting simultaneously with greater interest than ever before in the celebrity’s posts, eye-catching events around the world, and what happens on the other side of the globe. In the art world, too, numerous art-related information is circulating online because art institutions had to inform new events like online viewing rooms, online fairs, and webinars more than before.

However, the problem is the overload of information, of e-mails are too numerous to read. The flood of advertisements—that might be ads—plays a part in the information overload. Due to the increased use of mobile devices and apps, many news outlets have set up their own outreach plans, increasing the number of media that provides information. Excessive amounts of information result in biased information acquisition. When it comes to knowledge, this prevents people from focusing on and collecting accurate and reliable information. Even though there have been so many attempts to make art accessible to anyone, biased and unreliable distribution of information in the art world isolates even more up-and- coming artists or emerging galleries, which were not already famous. In order for art lovers to navigate this confusing offering, enjoy it and further invest, it is important to know what information is actually flowing, including what others are interested in and people’s reactions to trends. In other words, it is necessary to gather a rich stock of information in one place and make it accessible efficiently.

ArtDip is an app for creating personally curated stories from online resources such as: online news, journals and magazine articles, images of visual art, allowing an enhanced online experience to gather art-related content to archive and share their stories. ArtDip’s objective is to make art related resources archivable by interconnecting online sources from a number of media. This app is for art enthusiasts, but it is not for sharing one’s opinion or feelings. This is different from the role of libraries or existing archives that keep and study data. ArtDip is a great tool for archiving news and other online materials in one's own narratives and releasing them to share curated content about art from the vast ocean of information as the art-related information archive application. Users can find relevant content that links to related topics. At present, users can see at a glance what the media and other art circles are focusing on, how others have posted many of them in their archives, and what is being shared. It provides a clear view from complex and inundated information online, while providing up-to-date, multi-media art news, and curated stories.

There are two targeted groups by ArtDip. On one hand, the user can see issues in the art world and where people’s interests are through their archive. It will solve the problem of a torrent of art news overlapping many content in disorder in the e-mail box. It will also help people find a diverse views, deepening their knowledge with the constitution of an individual archive. On the other hand, the art organization can use this app to reach their potential customers while they can verify how the art market and real trends relate and influence each other, identifying the reactions and interests of real users with real objective collected data.

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