Date of Award

2020

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Judith Prowda

Second Advisor

Brendan Burns

Abstract

With over 500 museums and galleries in South Korea, the Korean art market is established and growing rapidly. In addition to Seoul, which is arguably, the cultural heart of Korean art, Daegu, Gwangju, and Jeju Island are transforming into art-centric places. While the Korean art market size has increased significantly, some issues such as the lack of exhibition information, are still hindering the accessibility of the audience.

ARTREA will become the fastest and most accurate Korean art information delivery platform. ARTREA will be an ‘all-in-one’ website integrating Korean art exhibition listings, artists, art news, and art jobs. It will expand the South Korean art market to support more domestic artists. ARTREA will then be the largest platform for collecting, discovering, and archiving Korean art, targeting not only South Korea, but also those located internationally with an appreciation for Korean art.

ARTREA will host all art institutions in South Korea – around 500 art galleries, 14 auction houses, 49 art fairs, and 230 art museums. The platform will feature Korea’s leading galleries, museums, collections, foundations, artist estates, art fairs, and auctions. It will function as an essential online database for Korean artists of historical, modern and contemporary styles. As a repository, ARTREA will be a significant domestic resource.

To appeal to the global market, ARTREA will also provide opportunities for international representation. For instance, a Korean artist’s exhibition situated in New York would be promoted, exposing the consumer to global viewing and purchase opportunities.

Distinction

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