Date of Award
2025
Document Type
MA Project - Restricted Access (SIA Only)
Project Type
MA Project - Business Plan
Degree Name
Master of Arts (MA)
Department
Art Business
First Advisor
Zhang Jin
Abstract
The global art market has witnessed dynamic shifts over the past decade, with China emerging as a key player. The expansion of China's art market has been marked by significant economic growth and rapid digital transformation, positioning it as the second-largest art market globally. This paper explores the potential for leveraging Artificial Intelligence (AI) to innovate within China’s burgeoning art market, specifically in the realm of public relations (PR) for emerging artists. By examining the role of AI in artist discovery, promotion, and strategic PR campaigns, this study aims to establish a framework for creating a technology-driven art PR agency that capitalizes on these trends.
Recommended Citation
Qing, Cao, "Art PR Agency: Unveiling the Future of Art Promotion in China" (2025). MA Projects. 243.
https://digitalcommons.sia.edu/stu_proj/243