Date of Award

2025

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Agnes Berecz

Second Advisor

Maria Sancho-Arroyo

Abstract

The Indian Art Market, despite its rich cultural history, remains underrepresented in the global digital space. ONEINART aims to address this gap by creating a localized online platform specifically tailored for the Indian Art Market, connecting Artists, Artisans, Galleries, and Collectors. The platform’s mission is to enhance the visibility of regional artists and foster connections between creators and buyers, bringing cultural and geographical divides. This business proposal explores the current landscape of the Indian Art Market, which has experienced significant growth over the past two decades, driven by economic expansion and a growing interest in art investment. Through extensive market research and competitor analysis, it defined the need for a unified platform like ONEINART, which understands and respects the cultural nuances of the country while providing a seamless, secure, and user-friendly experience for both buyers and sellers. The platform’s unique selling proposition lies in its ability to focus on local artists and art forms, offering tailored marketing initiatives and leveraging technology to facilitate transactions and foster trust within the art community. This thesis also examines the economic and technological factors shaping the art market and how the platform will position itself within this evolving landscape by tapping into government support for the arts and utilizing cutting-edge digital tools. The business plan outlines a phased approach to launching and scaling the platform, beginning with targeted regional markets and expanding nationally and internationally. Financial projections, competitor analysis, marketing strategies, and operational frameworks are provided to ensure the platform’s long-term viability and success. By offering a focused and culturally relevant platform, ONEINART seeks to become a leading force in promoting Indian Art to the world, making it accessible and appealing to a broader audience.

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