Date of Award
2025
Document Type
MA Project - Restricted Access (SIA Only)
Project Type
MA Project - Business Plan
Degree Name
Master of Arts (MA)
Department
Art Business
First Advisor
Judith Prowda
Second Advisor
Brendan Burns
Abstract
As the luxury market continues to transform, people are now looking for experiences that go beyond material accumulation. Nowhere is this more evident than in the global art market, where HNWIs and UHNWIs have shifted from conventional retail purchases to curated experiences that are cultural, edifying and exclusive. Art Affinity was created to answer that need, providing a platform that allows art collecting to become a lifestyle, a world in which collectors not only collect art, but also interact with the cultural and intellectual landscape that generates it. Art Affinity brings the classic art market into line with today’s consumer needs, delivering bespoke advisory, world-class events and a thriving community of like-minded collectors. Art Affinity, with everything from artist dinners and private gallery visits to seminars and customized travel programs, allows members to immerse themselves in art while experiencing a sense of community and learning.
Recommended Citation
Levy, Juliette, "Art Affinity: “A Global Community Where Art Becomes Your Lifestyle”" (2025). MA Projects. 236.
https://digitalcommons.sia.edu/stu_proj/236