Date of Award
2025
Document Type
MA Project - Restricted Access (SIA Only)
Project Type
MA Project - Business Plan
Degree Name
Master of Arts (MA)
Department
Art Business
First Advisor
Lawrence Motz
Second Advisor
Judith Prowda
Abstract
The business, “The Space of Art,” is a Design-Led E-Commerce Company that integrates design products, art aesthetics, and interior style all in one online place. I intend to establish this art technology company to innovate a business model that sells art and design objects in well arranged and harmonically visual showrooms, displaying them based on color schemes, art themes, and design motifs, boosting and achieving sales in a bundle consumption strategy to grow the business. This idea comes from trying to solve a problem: over-expanding product categories from major and leading e-commerce companies in art and design, such as Artsy and 1stdibs. Their product display is scattered and irrelevant by following up under a traditional catalog, such as artists or product categories. Meanwhile, those companies have been attempting to sell everything in a broad range of business lines and keeping to add new sections, which causes the company to lose focus. As a result, consumers are not able to navigate the website easily and find what they want. Furthermore, consumers purposelessly browse and scroll and feel lost in the colorful art world rather than being impressed, appealed to, and excited to purchase the art. “Space of Art” will make the online shopping experience unique, fun, and exciting by leveraging innovative technology power in algorithms with data-driven behind and bringing well-curated selections and personalized recommendations to consumers. On top of that, this business could also break the barrier of the physical venue of design studios and galleries, which have limited space to show arts and design products. “Space of Art” can provide visual showrooms to help extend the showcasing of arts and designs in online places.
Recommended Citation
Luo, Jia, "The Space of Art" (2025). MA Projects. 226.
https://digitalcommons.sia.edu/stu_proj/226