Date of Award

2025

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Leo Krakowsky

Second Advisor

Lawrence Motz

Abstract

Art Access is a forward-thinking platform designed to transform the way people engage with art. By addressing financial and logistical barriers, Art Access makes high-quality, contemporary art accessible to a broader audience through its rental-to-purchase model. The platform not only provides a low-risk entry point for individuals and corporate clients to experience and own art but also creates new revenue streams and visibility for emerging and mid-career artists. Operating out of New York, a hub for the global art market, Art Access leverages innovative technology, such as augmented reality and AI-driven recommendations, to deliver a seamless and personalized user experience. Its diverse revenue streams—from rentals and sales commissions to corporate subscriptions—ensure a sustainable financial foundation while supporting its mission to democratize art access and empower creators. With a scalable business model, a commitment to sustainability, and plans for geographic and technological expansion, Art Access is poised to become a leader in the growing art rental market. This proposal outlines the platform’s vision, strategy, and financial projections, demonstrating its potential to redefine the art market and make a meaningful impact on artists and collectors alike.

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