Date of Award
2018
Document Type
Thesis - Restricted Access (SIA Only)
Degree Name
Master of Arts (MA)
Department
Contemporary Art
First Advisor
Elizabeth Pergam
Second Advisor
Kejia Wu
Abstract
The Korean art museum scene is still in its infancy, and the performance of the private museums is relatively weaker than that of the public ones despite their higher number. This study aims to understand the reasons behind their weak performance within the unique system of Korean private art museums; Korean corporations prefer establishing their art foundation and operating private museums rather than supporting independent and external museums. This study will discuss a relatively inefficient tax benefit structure for companies when they support arts and Korean art museums’ lack of corporate sponsorship schemes compared to the American art museums. Moreover, the comparison study between the Guggenheim Foundation and the Kansong Foundation will suggest a way that Korean private art museums can nurture sustainable support from companies under this circumstance.
Recommended Citation
Chung, Hayoung, "Comparative analysis on a corporate sponsorship for art museums in Korea and the United States" (2018). MA Theses. 59.
https://digitalcommons.sia.edu/stu_theses/59