Date of Award

2019

Document Type

Thesis - Restricted Access (SIA Only)

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Zhang Gan

Abstract

The status and importance of the art market is very unique in the modern society. Chinese art market is vulnerable due to historical reasons and its specific political system. The main business model based on traditional galleries is plagued with difficulties in China. Western galleries also gradually withdraw from the Chinese market since they are unaccustomed to the actual conditions in China. In recent years, Chinese gallery industry has gradually entered a stage of diverse development in lockstep with increasing cultural exchanges between the East and the West. At the same time, the development of the Chinese gallery sector is somewhat related to the enhanced global economic integration. In the current era of “Internet” economy, against such a complex economic environment, how can the gallery industry maintain development in line with the global situation and how to coordinate the relationship between Chinese and Western galleries under the new economic normal are problems facing the Chinese gallery industry and the Chinese artwork market at present.

This research mainly draws on classroom learning. By analyzing the development course of the Chinese gallery industry, coupled with practical work experience, this paper aims to explore why Western galleries represented by Pace Gallery and Ullens Center for Contemporary Art (UCCA) failed in China. It also analyzes the current development of Long March Space Gallery and seeks countermeasures and solutions suitable for its local operation. It is hoped this research provides valuable reference for the local development of the gallery industry.

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