Leo Braudy

Date of Award

2025

Document Type

Thesis - Open Access

Degree Name

Master of Arts (MA)

Department

Fine and Decorative Art and Design

First Advisor

Brendan Burns

Second Advisor

Lawrence Motz

Abstract

The art world is undergoing a fundamental transformation, marked by a shift from the traditional gallery-centric model to a talent agency model akin to those in the entertainment and music industries. This evolution is driven by the increasing influence of social media platforms, which empower artists to directly engage with audiences, bypassing the traditional gatekeepers of galleries and auction houses. Drawing on insights from industry reports, social media analytics, and case studies, this thesis explores how social media has catalyzed this shift and examines its implications for artists, collectors, and the broader art market. It argues that the rise of the agency model will democratize art access and redefine artist representation, while also introducing challenges such as over-commercialization and equity concerns. Ultimately, this study provides a forward-looking framework for navigating the art world's changing landscape, offering strategies for artists, agents, and institutions to survive and thrive in this emerging paradigm.

Distinction

1

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