Date of Award

2022

Document Type

Thesis - Open Access

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Morgan Falconer

Second Advisor

Maria Sancho-Arroyo

Abstract

The purpose of this study is to examine the history of the market for prints and multiples beginning with the print renaissance of the 1960s to discover the underlying drivers of a successful editions market and make predictions for the future. Before the print boom of the 1960s, driven by the departure of printmakers from Europe during World War II, who reinvigorated a passion for the artistic process, printmaking was considered that of a craft. Once it was elevated from its secondary status, due to excitement from Contemporary artists and institutional accreditation, a market structure was solidified. By examining the market for prints and multiples in comparison with the overall Contemporary market and global economy, the research reveals the forces behind a successful market for editions, and leans itself to understanding the potential needs, post COVD-19, for a successful future.

Distinction

1

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