Date of Award

2019

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Maria Sancho-Arroyo

Second Advisor

Elizabeth Pergam

Abstract

Jialiu and I were both very interested in art when we were young. And we were always fancied by the business side of art. Upon entering Sotheby’s Institute of Art, we learned that the two of us share many things in common especially the ideology towards the art world which is that any career in art has a business aspect to it. We have become friends ever since. Together, we visited gallery shows, went on studio visits, and talked about our plans after graduation. The more we talk, the stronger the idea of the two of us should create something special together becomes. While taking the course of gallery business, a plan of opening up a gallery started to form. The gallery is an emerging fine art and design gallery that represents emerging and midcareer Asian artists especially those with ties to China who create artworks with an emphasis on craftsmanship and also aim to support local artists who share the same artistic value with the gallery. The term “Asian” is not a limitation of our gallery, but rather a fluid concept and aesthetic. Not only by supporting the artists, but also by selling their works of art to young white-collar families to meet their demand for artistically strong crafts, the gallery wants to help and advocate for contemporary craftsmen to get the recognition they deserve in the art world. In general, our business is divided into two major categories. First is providing service and space for exhibitions and educational programs for people who have interests in arts and crafts. Second is providing portable and affordable artworks to young collectors in the city and internationally.

The name of our gallery is Apatheia. This is an art gallery with a focus on fine art designs. In English, the word apathy is not quite positive but in Stoicism, apatheia is a state of mind in Stoic philosophy in which one is free from emotional disturbance1. The name was chosen because we feel like this term captures the state of making. When artists are physically focusing on the process of creation, their minds are fixed in the experience.

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