Date of Award


Document Type

MA Project - Open Access

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Stephan Pascher


The paper proposed a five-year business plan for establishing a curatorial studio in Chengdu, China - YU BUYU. It analysed the current statues of contemporary art in Chengdu from different perspectives, for example, in terms of museums, galleries, art fair, and etc. By analysing the situation, the paper identified Chengdu’s area of improvement - to grow the local art ecosystem between museums, galleries, artists and individual collectors by strengthen the connections and relationships between different sectors and increase interactions with wider art community. The paper thus proposed the curatorial studio as an active gathering place to exhibit emerging art, to connect local art institutions, to promote educational programs, and to help build up the contemporary art ecosystem of Chengdu.