Date of Award

2026

Document Type

MA Project - Open Access

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Zhang Gan

Abstract

Our success path is clear and executable: through a phased global market penetration strategy, we first deeply cultivate the Asia Pacific region to establish a lighthouse, then enter the European and American hinterland, and ultimately achieve global network interconnection; Deeply bind core collectors through the "elite membership system" and build a high stickiness community; And by competing for academic discourse power and publishing authoritative market indices, gradually mastering the pricing power of the industry, evolving from a participant to a rule maker. Arture's vision is to become a super species that integrates trading platforms, academic institutions, top communities, and industry infrastructure. We are not only creating a commercial entity, but also leading a revolution in the discovery and circulation of artistic value. This proposal will elaborate on how we will step by step turn this vision into reality and create extraordinary, sustainable long-term value for our investors in the process. This platform aims to build a global art and jewelry auction ecosystem that integrates offline trust and online efficiency. We are not only a trading venue, but also a new generation of art asset platform that endorses the value of collectibles through data, technology, and professional services.

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