Date of Award

2025

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Contemporary Art

First Advisor

Agnes Berecz

Second Advisor

Judith Prowda

Abstract

Reimagining the white cube through Neural-AI Collaboration: The business model of a gallery has largely remained the same across different eras. In its most basic form it is one of consumption: visitors arrive, view the art (as it is often visual), then leave with memories. Fewer and fewer choose to collect artwork in the primary market. The era is shifting, new energy is entering galleries. Mind Rendered: The Neural Art Experience is a hybrid proposal combining a curatorial project and a business model. It is a radical reimagining of the gallery as a dynamic ecosystem where neuroscience, artificial intelligence (AI) and original art blends to form a new work. It breaks down established categories, blurring the line between visitor, creator, and subject. Leveraging new technology allows for a wide array of commercial opportunities and social engagement, and stimulates a conversation on AI usage in the art world that goes beyond the gallery walls. In addition to the curatorial concept of the exhibition and commercial possibility in edition works, this proposal develops novel distribution and monetization methods to support galleries in a challenging art market. As ethical concerns are an important consideration when experimenting with new technology, this proposal contains a thorough discussion of the topic and proposes solutions to protect stakeholders.

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