Chuyu Gong

Date of Award

2025

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Leo Krakowsky

Second Advisor

Brendan Burns

Abstract

In the past decades, geographical border and travel restrictions are no longer the primary barrier that prevents people from communications and cooperation. People from different regions are influencing one another in fields like politics and economics. However, in the field of art, the market is still dominated by the Western artists in major art-trading cities such as New York, London and Paris. Especially, New York has the highest turnover in art-related transactions. Many art movements in contemporary era like Abstract Impressionism and Pop Art originated here, making it a lucrative and prestigious place for artists to gain exposure. InterArty is based in New York City and is guided by the mission of changing the status quo. We aim to bridge the information gap for mid-career Chinese artists who practice in contemporary fields, helping them reach a broader audience in the Western art market. InterArty employs various methods in career planning, providing services including negotiation representation, marketing and exhibitions consultation to achieve this goal. InterArty has advantages over traditional galleries in many ways. Our pricing model is more flexible. The artists are welcomed to choose their services within their budgets. Moreover, the contracts terms between InterArty and artists are less restrictive, enabling them to explore the overseas market more freely at lower costs. Our business focuses on building solid client base in the first few years. As a nontraditional role in art industry, our artist agency aims to challenge the dominance of galleries in art business field by demonstrating our expertise and competence to potential clients. InterArty is operated by a group of experts with deep insight into both the art and business fields in the United States and China. Our knowledge and networks in both locations ensure that we provide clients with valuable advice for their career success. InterArty requires an initial capital 200,000 USD to cover company registration and operations during the first two years. It is projected to reach breakeven point starting the third year.

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