Date of Award
2025
Document Type
MA Project - Restricted Access (SIA Only)
Project Type
MA Project - Business Plan
Degree Name
Master of Arts (MA)
Department
Art Business
First Advisor
Judith Prowda
Second Advisor
Brendan Burns
Abstract
New York City, renowned for its dynamic and unmatched cultural richness, serves as a global archetype for urban artistic vibrancy and community engagement. Its unique cultural fabric is woven from the threads of strong community connections, a robust networking culture, and open access to an eclectic mix of artistic expressions. This compelling combination not only enriches the lives of its residents but also sets a benchmark for cities worldwide aiming to cultivate similar cultural ecosystems. Inspired by New York's distinctive cultural model, this proposal introduces a visionary concept tailored for Seoul, translating the essence of New York's cultural dynamism into a context that resonates with Seoul's unique artistic and cultural landscape. This venture does not attempt to replicate New York's physical artifacts but seeks to emulate and adapt its underlying cultural and business models that promote widespread engagement and accessibility in the arts. The core of this proposal is to launch a pioneering Art Concierge service alongside the already established "Krystal Talks" YouTube channel. This dual initiative aims to fuse the spirited cultural engagement of New York with the rich artistic heritage of Seoul, creating a novel platform that not only enhances art appreciation but also enriches personal and community-wide cultural interactions. By adopting this approach, the proposal sets out to establish a vibrant cultural ecosystem in Seoul, inspired by the proven success of New York yet deeply rooted in the local cultural identity. 1 The fundamental premise for engaging with this new ecosystem is the recognition and understanding among all participants that they are integral parts of a thriving community. This acknowledgment fosters a collective identity and ensures that each member, whether artist, enthusiast, or viewer, feels connected to and invested in the flourishing cultural landscape we aim to develop.
Recommended Citation
Ha, Krystal Yea Lim, "Creative Connections: A Dual Business Model for Personalized Art Services and Digital Contents" (2025). MA Projects. 237.
https://digitalcommons.sia.edu/stu_proj/237