Date of Award

2025

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Agnes Berecz

Second Advisor

Lawrence Motz

Abstract

Artlet is an innovative online gallery and marketplace that aims to democratize the art collection experience. Born out of the recognition that while interest in art has surged globally, its accessibility has not kept in the same pace—particularly for younger audiences who are often priced out of traditional art collecting. Artlet is here to bridge that gap. The platform targets a unique “missing middle” in the art market, positioned between high-end new art and mass-produced wall decor. By spotlighting the overlooked illustration industry, Artlet aims to create a market for high-quality art prints and create an inclusive community where quality, affordability, and transparency empower a new generation of art lovers. The name Artlet combines the words "Art" and "Outlet," reflecting the company’s mission to offer accessible, affordable, and high-caliber art. At the core of Artlet's philosophy is to recognize and showcase illustration as a ne art form in its own right, rather than just a tool for applied purposes, as seen in mainstream industries like gaming or animation. Artlet aims to challenge conventional notions and encourage a broader audience to see illustration as high concept, well-executed art pieces that can be proudly displayed on walls alongside traditional paintings. By focusing on archival-quality prints of original, ne art pieces by illustrators, Artlet seeks to champion diversity and accessibility within in the industry. The platform helps customers discover the voices of extraordinary illustrators while offering them an opportunity to appreciate, learn about, and ultimately invest in affordable art. 3 One of the defining features of Artlet is its thematic categorization system, which allows customers to browse and shop not based on traditional subject matter, but on emotionally charged themes. Whether they are drawn to pieces that evoke serenity or solitude, this unique system fosters a more personal connection between the collector and the art. It also enables customers to explore a wide range of interpretations from different artists, enhancing the discovery process and allowing them to and the perfect artwork that resonates with their emotions. Another crucial element of Artlet is its commitment to transparency and direct artist support. Every time a customer purchases a print from the platform, they are directly supporting the artist, with a signicant percentage of the revenue going back into the artist’s pocket. This model ensures that artists are fairly compensated for their work, fostering a sustainable and ethical business practice. Artlet is dedicated to educating its customers on the value of their purchases, showing them the impact they have on the art community and encouraging them to see themselves as part of a larger ecosystem of art collectors. Artlet is a platform that plans to redefine and democratize the art-collecting industry, making it possible for more than just the elite to appreciate and support ne art. With its focus on emerging illustrators, accessible pricing, and an artist-centered approach, Artlet intends to not only reshape how art is sold online, but to also reshape the way people view and engage with ne art as a whole. By promoting inclusivity, transparency, and empowerment, Artlet aims to inspire a new generation of collectors who can embrace the beauty of prints, personal curation, and create meaningful connections with the artists behind the works they love.

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Available for download on Thursday, January 06, 2028

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