Author

Lara Sleiman

Date of Award

2024

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Brendan Burns

Second Advisor

Judith Prowda

Abstract

In the dynamic intersection of artistry and technology, Heartishow emerges as a pioneering force, poised to reshape the global art landscape. We can say, today, that the Art World is at an inflection point and faces a massive growth and consumer awareness about many issues that the world is facing. Actors in the art world are becoming more concerned about global warming and environmental impact, art access and inclusivity, education demographic changes, etc. We proudly introduce Heartishow, a revolutionary 3D art platform that bridges geographical divides, connects art entities of all scales, and brings forth a new era of artistic engagement, and thus ease the mind of the art world on many levels. Heartishow more than a regular platform; it's a vision transformed into reality. It is the embodiment of our passion for art and our commitment to break free from the confines of traditional art presentation and exhibition. In a world where physical limitations often stand in the way of art appreciation, Heartishow is a digital gateway to a universe of creativity and imagination. At its core, Heartishow is a connector. It unites a diverse array of stakeholders within the art world, including independent artists, renowned museums, forward-thinking art foundations, discerning collectors, vibrant galleries, and art lovers. Through our platform, art entities can exhibit their work in immersive 3D galleries, museums can extend their reach to a global audience, and collectors can embark on a journey of exploration and acquisition in a limitless digital realm. To go beyond the traditional way of exhibiting art, and to allow everyone to have access to its services, Heartishow offers a range of subscription services tailored to individual preferences, including customizable gallery spaces, expert curatorial support, and the groundbreaking ability to infuse life into artworks. With Heartishow, art transcends the boundaries of the canvas and becomes an interactive experience. We envision a future where Heartishow becomes synonymous with artistic innovation. In five years, we see Heartishow as a platform not only for independent artists but as a canvas for prestigious museum collections, a conduit for auction house presales, and a vibrant hub for art journalism. Our mission is to redefine the way art is experienced, shared, and valued.

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