Qianmeng Wang

Date of Award

2024

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Noah Kupferman

Second Advisor

Brendan Burns

Abstract

Art and fashion represent an advanced state in the development of human civilization. Their existence is characterized by a continuous cycle of division, reconstruction, aggregation, and evolution within the ever-rotating economic cycles. Their value is increasingly infused into the bodies that grow in hybrid states. Under alternative asset allocation labels directly influenced by narratives and creativity occurring in traditional fashion shows and white box spaces, the value of art and luxury items is becoming more blurred and is getting replaced by, and ultimately storing value in, aggregated economic models. This provides a new breeding ground and incubation period for the alternative asset system it represents to enter the next generation. We call it the Chimera Hybrid, which is the result of the art market's expansion in response to the fusion of technology, capital, and fields leading future human development. A hybrid essentially refers to a single organism composed of two or more "individual" cells; it contains two sets of DNA, whose codes can form two or more independent organisms. In the closed state of the global pandemic over the past three years, a breeding ground and market share have been created for hybrids that have split from the essence of art, such as art + online galleries, art + internet technology, art + virtual currency, art + multidisciplinary study, and art + business models. The emergence of new forms of art, new viewing forms, and new collection states is presented in more application scenarios.

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