Date of Award

2024

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Morgan Falconer

Second Advisor

Lawrence Motz

Abstract

The New York School Art Collective (NYSAC) is an art platform and event series inspired by the camaraderie of “the club” of the 1950’s New York School Abstract Expressionists that unites a commitment to curated experiences and cultivating the artist-patron relationship. Through carefully curated events across New York City, including but not limited to, discussion panels, group art exhibitions, performances, poetry readings, gallery walks and other programming, NYSAC dedicates itself to rekindling the patron-artist relationship. It is the goal of NYSAC to be a space for the interesting and the interested; a space where collaboration and community can be ignited, and to unify the greater arts communities in New York City. The target audience for NYSAC is the next generation of art enthusiasts, collectors, and patrons. By offering an array of creative experiences, New York School Art Collective will appeal to an audience with diverse interests in the arts and a curated, thoughtful cultural experience. The success of this business depends primarily on its human capital, membership-model as well as its consequential engagement from the public. NYSAC offers a membership model designed to immerse individuals in a dynamic cultural experience. Basic Membership, priced at $20/month, grants access to private social groups, member directories, and eligibility for discounted programming. The Premium Membership, at $50/month, elevates the experience with exclusive access to private events and a 20% discount on paid programming. NYSAC has put together a hypothetical team to lead the business as well as operational, financial and marketing initiatives that are discussed henceforth, that will enable its success and most importantly how NYSAC will be an asset to the contemporary art scene in New York City.

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