Date of Award
2024
Document Type
MA Project - Open Access
Project Type
MA Project - Business Plan
Degree Name
Master of Arts (MA)
Department
Art Business
First Advisor
Lawrence Motz
Second Advisor
Noah Kupferman
Abstract
Present Time Company, a trailblazing entity at the convergence of innovative storytelling and diverse art and culture, aims to demystify the art world and make cultural experiences accessible to all. The company strategically blends Eastern and Western art perspectives, excels in dynamic content creation, and leverages social media adeptly in a competitive landscape. Opportunities arise from the burgeoning Asian art market, global interest in diverse cultural narratives, and the
potential for strategic partnerships. The marketing strategy focuses on brand awareness, audience engagement, and community cultivation, seamlessly integrating art into daily life through diverse content and strategic collaborations. The pricing model, reflecting transparency, includes freemium access, premium content, and tangible products like art books and limited-edition merchandise. Sales channels span major social platforms, influencer collaborations, and physical
outlets like galleries. Marketing tactics encompass content creation, social media engagement, influencer collaborations, SEO strategies, and interactive campaigns, while meticulous media engagement targets both international and Chinese outlets. As an upcoming media company, Present Time Company emphasizes continuous monitoring, adaptability, and sustained user engagement to ensure success in the ever-evolving digital media landscape.
Recommended Citation
Han, Yixuan Helen, "Present Time Company: A Global Media Entity dedicated to Documenting, Illustrating, and Expressing Art and Cultural Narratives from the Chinese Standpoint to the World" (2024). MA Projects. 169.
https://digitalcommons.sia.edu/stu_proj/169