Shen Qin

Date of Award


Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Anying Chen

Second Advisor

Agnes Berecz


China has unique art history and traditions, which have generated significant interest globally. There is a major interest in Chinese artistic works with art enthusiasts focusing on developing their Chinese art skills. The growth of the Chinese economy and tourism industry have also enhanced the demand for China's cultural and creative industry services. However, limited development and structural issues cause limitations in fulfilling demand and enriching the user experience. Therefore, Art Interactive China will focus on enhancing the experiences of tourists in Beijing by providing art-related services.
The business will operate as an art competition in Beijing close to the Palace Museum. It will allow people to participate in an art competition to exercise their skills and capabilities and have an immersive experience. The business will also conduct retail operations through offline and online platforms for the sale of art materials and supplies. The business has substantial growth prospects as art competition can be extended to other major cities in China. Similarly, e-commerce operations can be expanded globally for taking advantage of the demand for Chinese art. Therefore, the business will implement effective marketing operations and risk management strategies for dealing with challenges and achieving success.