Date of Award
MA Project - Open Access
MA Project - Business Plan
Master of Arts (MA)
Za'a is an e-commerce demi-fine jewelry brand that gives its wearer the ability to explore, connect and give back to indigenous Latin American cultures. Za'a pieces are made with 14k gold, sterling silver, vermeil (solid gold electroplated silver), and semi-precious gemstones while incorporating traditional craftsmanship; incorporating elements such as woodcarving, embroidery, and painting. What makes Za'a's products unique is that they are designed and fabricated in conjunction with the communities, ensuring fair and ethical practices. This close collaboration turns the pieces into a cultural bridge of communication, an exchange of ideas, and an appreciation between consumers and the indigenous communities. The key attributes that give Za'a a competitive advantage are its strong community-centered focus built around ethical practices, product transparency, and its give-back initiative.
Gomez Ortigoza, Maria Canedo, "Za'a Demi-Fine Jewelry: Cultural representation through the use of wearable crafts" (2022). MA Projects. 139.