Date of Award

2022

Document Type

MA Project - Open Access

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Judith Prowda

Second Advisor

Morgan Falconer

Abstract

The FPI (Francesca Popescu Ife) Art Initiative is a curatorial business that focuses on creating pop-up exhibitions featuring emerging and mid-career artists from countries that are not as widely represented in New York or other major art markets. The foundation of this company is to form partnerships with real estate, hospitality, and public venues to host curated pop-up exhibitions throughout New York City and the Hamptons with future goals to expand nationally. The objective is to showcase artwork within a home environment where individuals and collectors interested in art and design can view and discover new artists exhibited within a home to conceptualize how the art may look in their personal space. It will allow the viewer to discover artists as well as provide a platform and exposure for the artists to be recognized in new markets. The FPI Art Initiative will create a unique venue for exhibiting art as well as promoting the artist and providing cross-promotion for the real estate and hospitality firms.

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