Date of Award
MA Project - Restricted Access (SIA Only)
MA Project - Business Plan
Master of Arts (MA)
This Master's Project presents an opportunity in the art market for an application that provides education, experiences, and opportunities to the next generation of collectiors. It analyzes the current market and the needs and desires of Gen Z and Millennial collectors.It addresses the topics of accessibility in the art industry and the need for change in order to grow with shifting values. ArtMeet will be a New York City-based company that will provide gallery, exhibition, and artist recommendations. Additional they will connect their users with fellow collectors and artists. The app is membership-based and will curate events for their members. ArtMeet is looking to position ourselves in a part of the market that needs expansion and will discuss strategies in order to carry this out.
Smith, Hayley River, "ArtMeet: Introducing the Next Generation of Art Collectors" (2021). MA Projects. 125.