Xinyue Liang

Date of Award


Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Zhang Jin

Second Advisor

Maria Sancho-Arroyo


In the past two to three years, young people led by millennials have performed
particularly splendidly in the global art market and the Chinese art market.
Millennials have illustrated massive potential in the art market. XyART, located in
China, is a company of multifunctional contemporary art gallery. Targeting the
vertical field of mid-to-high-end young people led by millennials who desire art
collection or are interested in art, XyART subdivides artworks featuring trend art, and is in line with the aesthetic culture of young people. The works of art are guided by customer needs and serve customers as the main body.
The gallery is multifunctional as it freshly provides customized services for
people who buy artworks to decorate the home (ArtDécor Department), and there will operate own restaurant inside the gallery (Xy Café&Bar). The customized service of artwork decoration will help more young people bring the artwork home more efficiently and conveniently, especially for those at the entry-level of art. The
restaurant will also better integrate art into life. Visitors can also feel the charm of art while enjoying food and drinks. At the same time, XyART will set up its membership club. There will be a
paradise for millennials to buy, experience, and communicate contemporary art,
especially trend art. It will also be a diversified space where life and art are integrated, combining commerce and art simultaneously. Confidently, XyART will become a dark horse in the new generation of galleries, adding a solid touch to the gallery's territory.