Date of Award

2021

Document Type

MA Project - Open Access

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Brendan Burns

Second Advisor

Ann-Marie Richard

Abstract

AG House is an art gallery structured as a membership community club, showcasing one aspiring artist per month while bringing together curators, collectors and art interested people in a social setting with the purpose of networking and educating. Today’s art world is intimidating for many, bringing forth insecurities and lack of knowledge when discovering and collecting art. AG House seeks to solve this problem by bringing together people from all areas of the art world, inspiring and educating each other through events, gatherings and programming in a beautiful setting in the heart of downtown Manhattan. By carefully selecting members to be part of this community, we desire to be inclusive of members that can all bring something different to the table. Our proposed target market includes small to medium sized artists to showcase their art in the house, curators with experience surrounding these artists and finally our main target market are young, successful people with the interest in art and financial means to be able to afford the AG House membership and the art showcased in the house.

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