Date of Award

2021

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Ann-Marie Richard

Second Advisor

Brendan Burns

Abstract

Jacob Yi & Co. is focused on bringing art closer to collectors in a more intimate setting through less complications that comes with purchasing art and rather focuses on the importance of showcasing art. The modern world constantly demands for more innovations, but art is an everlasting statement that will last for years to come. We are positioned to create extraordinary value as a world leader in art rental services through the valuable insights of art world leaders and collectors to bring more patrons into the art market. As we grow, our services will be able to gather data and give a more insightful look into the different categories of art that future collectors will have interest in. Jacob Yi & Co. strives to change the pre-existing business model within the art market of insider knowledge and instead, create a new market where collecting culturally significant art work will become available to everyone.

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