Date of Award

2021

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Brendan Burns

Second Advisor

Judith Prowda

Abstract

The first part of this business plan explores the reasons behind a change from a early-stage, immature idea (Sprout) into a feasible business plan (CLMR). The second part talks about CLMR in details, from product, services, co-founder, company structure, business model, logo design to advertising, roadmap and execution details. This business presents CLMR as an online trading platform of top-notch artworks for professional Asian collectors. Guaranteeing the rights for both the buyer and the seller, the platform offers a more efficient solution than existing methods.

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