Theses/Dissertations from 2026
Emotional Localisation in Luxury Branding: Cultural Adaptation of Western Heritage Narratives for Chinese Consumers, Yuchen Chen
Open Access
To What Extent Can Scent Enhance, Translate and Democratise Contemporary Art Exhibitions, While Simultaneously Creating Mutual Commercial Benefit?, Cosima Davenport
Open Access
Britishness, Prestige and Desirability: Investigating the Appeal of British Luxury Brands in the Chinese Market, Ka Kit Fan
Open Access
Luxury Café Concept for Mindful Indulgence in Central London: Business Plan for Tranquille House, Chelsea Hsiao
Open Access
From Hand to Heart: Investigating the Future of Luxury Through Craftsmanship, A Qualitative Research, Yiyuan Hu
Open Access
Analysing India’s Luxury Shoe Supply Chain Business Plan for LACE, a B2B Leather Sourcing Platform, Muskan Manwani
Open Access
Art & Luxury: Perceiving Value: How Generation Z Interprets Cultural and Social Meaning in Luxury and Art Collaborations, Michele Saad
Open Access
Athlete as the New Face of Luxury: The Case of Jannik Sinner and Gucci, Rania Tazi Hemida
Open Access
Bringing Life Back to Napa Valley: How to Increase Engagement in Napa Valley Luxury Wineries for Generations X and Millennials, Tatiana Hansen Zakin
Open Access