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Theses/Dissertations from 2026

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Nativo: Developing a Bespoke Luxury Wedding Planning Service for Contemporary Couples, Maria Poo Alvarez
Restricted Access (SIA Only)

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Emotional Localisation in Luxury Branding: Cultural Adaptation of Western Heritage Narratives for Chinese Consumers, Yuchen Chen
Open Access

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To What Extent Can Scent Enhance, Translate and Democratise Contemporary Art Exhibitions, While Simultaneously Creating Mutual Commercial Benefit?, Cosima Davenport
Open Access

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Britishness, Prestige and Desirability: Investigating the Appeal of British Luxury Brands in the Chinese Market, Ka Kit Fan
Open Access

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From Endorsement to Emotional Value: K-pop Idols and Luxury Branding for Gen Z in China, He Hong
Restricted Access (SIA Only)

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Luxury Café Concept for Mindful Indulgence in Central London: Business Plan for Tranquille House, Chelsea Hsiao
Open Access

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From Hand to Heart: Investigating the Future of Luxury Through Craftsmanship, A Qualitative Research, Yiyuan Hu
Open Access

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Analysing India’s Luxury Shoe Supply Chain Business Plan for LACE, a B2B Leather Sourcing Platform, Muskan Manwani
Open Access

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From Mini-Me to Maxi-Wear: A Business Plan to Establish Maison Lune: An Expandable Luxury Childrenswear Brand for the Modern European Market, Gina Quek Jin Gek
Restricted Access (SIA Only)

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Art & Luxury: Perceiving Value: How Generation Z Interprets Cultural and Social Meaning in Luxury and Art Collaborations, Michele Saad
Open Access

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Evaluating BORE as a Luxury Wilderness Hotel near World Heritage Sites in China and Laos: A Mixed Methods Study, Zhuoting Shen
Restricted Access (SIA Only)

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Athlete as the New Face of Luxury: The Case of Jannik Sinner and Gucci, Rania Tazi Hemida
Open Access

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The Sound of Memory: Nostalgia, Sonic Branding, and Emotional Connection in Luxury Digital Marketing, Olivia Twomey
Restricted Access (SIA Only)

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The Face and the Future: The Implementation of Facial Recognition Technology in Luxury Retail Environments, Madeline Wheeler
Restricted Access (SIA Only)

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Bringing Life Back to Napa Valley: How to Increase Engagement in Napa Valley Luxury Wineries for Generations X and Millennials, Tatiana Hansen Zakin
Open Access