Date of Award

2019

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Ling-Yun Tang

Abstract

This paper is an analysis about the artist Takashi Murakami. As a representative of the corporate artist, he is favored by the Art business world while being criticized by many people. This paper adopts American sociologist Howard Becker's art world theory as a research tool to observe that the construction of Murakami and his art market is not the growth of genius, but the result of collective cooperation. Based on two decades of data on the art trade, Murakami has made his unique brand of ultra-flat theory and otaku work. These labels, along with internalization and external marketing, eventually gave Murakami a dual identity in the eastern and western world. Mr. Murakami, who has held the Geisai fair since 2002 and founded Kaikai Kiki in 2006, has injected new blood to the art world by breaking the rules while adhering to them. Every step of his art has been delicately designed, which shows that the process of artistic transformation is not achieved overnight but gradually constructed and stabilized.

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