Date of Award

2019

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Zhang Gan

Abstract

The rapid development of private art museums in the world can be regarded as the epitome of global economic development. The Chinese government has given unprecedented support to the development of culture and art. As the world's second largest economy, China's middle class has been increasing year by year. The hot art market has attracted European and American auction giants, and famous galleries have entered the Chinese market. Since the birth of the first private art museum in China at the end of the 20th century, Chinese scholars have been constantly exploring the direction of development. From copying the European and American models in the past to independent innovation now, the operation mode of China's private art museum has become more and more diversified. Wan Fung Art Museum backed by Hong Kong Investment is such an innovator.

This paper is an essay about Wan Fung Art Museum backed by Hong Kong Investment operations exploratory, primarily through the discussion on the mode of private art museum backed by Hong Kong Investment. the concrete analysis in Wan Fung Art Museum, for example, comparing with other Chinese Private Art Museums, found that at present the plight of, combing the existing model, attempts to give a solution. Finally, the operation mode of Private Art Museum backed by Hong Kong Investment is confirmed: At the same time, we see the feasibility and development direction from practice. This paper is a supplement and improvement to the research of China's existing art museums, which is helpful for scholars to further study.

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