Sohee Park

Date of Award


Document Type

Thesis - Restricted Access (SIA Only)

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Maria Sancho Arroyo

Second Advisor

Lawrence Motz


This study provides an in-depth analysis of the evolution, trends, and strategic dynamics of the Korean art market, tracing its journey from historical origins to contemporary relevance. The study delves into the early formation period up to the Joseon Dynasty, highlighting key art forms and distribution mechanisms. It further explores the market's transformation during periods of modernization, post-Korean War development, and democratization. The core of the research focuses on the growth and strategic shifts in the contemporary Korean art market, particularly in the digital era, marked by the advent of online platforms and technologies like blockchain and NFTs. This study aims to offer a comprehensive understanding of the Korean art market's characteristics and trends, providing insights into its future trajectory and potential strategies for sustained growth and global integration.