Date of Award


Document Type

Thesis - Open Access

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Betsy Thomas

Second Advisor

Maria Sancho-Arroyo


In this tale of transformative potential, the dissertation opens with Japan's unique juxtaposition of a burgeoning technological landscape against a modestly-sized art market. It envisions contemporary art as a dynamic force, capable of revolutionizing Japan's socio-economic fabric. This narrative of hope delves into how art, in Japan's context, can redefine corporate identities, fuel social innovation, and adapt to the digital age. The study advocates for an increased investment in the creative arts, seeing it as a key to merging Japan's rich cultural heritage with its economic aspirations. It paints a future where art not only enhances educational growth and international cultural exchange but also becomes integral to Japan's socio-economic advancement. This dissertation is a journey towards a harmonious blend of cultural and economic prosperity, reimagining Japan's role on the global stage through the lens of art and innovation.