Would you rather be the head of a lion or the tail of a mouse? A comparative study of the art markets in London and New York
Date of Award
Thesis - Open Access
Master of Arts (MA)
The purpose of this thesis is to investigate which city best suits our goals in opening a gallery abroad; London or New York. This question arises from a debate with my father about the future of our business, which is a contemporary art gallery that we opened in Spain in 2012. It opened originally in Marbella, a city with a wealthy international population. Later in September of 2020, we welcomed our second space in the capital of Spain, Madrid. We have agreed the next step for us is to open up our third space abroad within the next 5 years. Our discussion is thus centred on what we expect from this space, and which city/country is best suited to these goals. This thesis will be in essay format as opposed to a business plan format to better explain and explore the necessary factors in depth, from a discussion point of view. As mentioned previously, more than the actual facts of the data itself, it is the personal views of my father and I based on the data that I ultimately take into account.
Giner Garcia, Clio, "Would you rather be the head of a lion or the tail of a mouse? A comparative study of the art markets in London and New York" (2023). MA Theses. 134.