Date of Award


Document Type

Thesis - Open Access

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Brendan Burns

Second Advisor

Betsy Thomas


The purpose of this thesis is to investigate which city best suits our goals in opening a gallery abroad; London or New York. This question arises from a debate with my father about the future of our business, which is a contemporary art gallery that we opened in Spain in 2012. It opened originally in Marbella, a city with a wealthy international population. Later in September of 2020, we welcomed our second space in the capital of Spain, Madrid. We have agreed the next step for us is to open up our third space abroad within the next 5 years. Our discussion is thus centred on what we expect from this space, and which city/country is best suited to these goals. This thesis will be in essay format as opposed to a business plan format to better explain and explore the necessary factors in depth, from a discussion point of view. As mentioned previously, more than the actual facts of the data itself, it is the personal views of my father and I based on the data that I ultimately take into account.