Date of Award


Document Type

Thesis - Open Access

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Judith Prowda

Second Advisor

Devon Zimmerman


The current study targeted the problem of the relationship among the notions of fashion, art, and culture. The study aimed to determine the potential role of fashion brands and artists in the transformation of modern culture. Additionally, the study sought to analyze the forms of collaboration between fashion and arts, and their commercial and conceptual value. As to the research methods, qualitative secondary data review using thematic analysis methodology was utilized. The research findings included the recognition of the significant role of modern fashion and arts in the transformation of the public culture. Furthermore, it was revealed that different formats of collaboration between fashion and arts bring about substantial commercial and conceptual benefits that could be generated for both spheres of creative work. Finally, opportunities for further research and means of constructive cooperation among artists and fashion designers were determined.