Date of Award


Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Zhang Rui


Aiming to help people establish a good taste for their daily life, Casa Medici is an art brand designed to meet the increasing arts and culture needs of the expanding existing Chinese middle class. Casa Medici carries the concept of ‘art for life and art for future’.

Casa Medici is the online art decoration platform that offers authentic artistic products along with high-quality home decoration experiences for affluent middle class and modern family in China. It provides customers with available online shopping experience, tailored art consulting services in artwork purchasing, collecting, investing and tasteful lifestyle.