Date of Award


Document Type

MA Project - Open Access

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Zhang Jin


Mentioned to Macau, most people have the first impression of Macau is the splendid casinos and hotels. Many people think that Macau is just a gambling city. In fact, Macau has a unique culture that is memorable. There are more than 100 ancient architectural relics、20 Western-style churches、40 temples and 20 Museums in the land. As we know, many cities around the world are famous for their unique cultural identity, while Macau is characterized by a blend of multicultural. This business plan is to create and expand the field of commercial art with the background and advantages of Macau's multiculturalism. Therefore, we have decided to use the policy and impact of the art entity bookstore to create a unique art bookstore in a luxury resort hotel in Macau. Through the connection and cooperation with various overseas museums and art galleries, we can provide a comfortable and comfortable place for art lovers who come to Macau. Helpful place. In addition, based on a large number of Macau's tourist population data, R Bookstore in Macau will definitely obtain unexpected economic and commercial benefits.