Date of Award

2019

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Betsy Thomas

Second Advisor

Ann-Marie Richard

Abstract

This business project addresses the plan to open a unique advisory and design firm in the Chinese art market. By examining the Greater China art market, I point out a few problematic areas within the market, proposing this business idea, an aspiring space where advisory and design firm is integrated with a members-only modern day Salon, as my solution. Considering a wide variety of diverse aspects and incorporate them into a compelling vision of my firm, I also effectively show the absence of a similar competing service in the vast Greater China market. Moreover, by providing a detailed table of expenses and profit to identify the vitals of my business.

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