Date of Award


Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Kathy Battista

Second Advisor

Stephan Pascher


Without Walls is a mobile app that will provide artists without commercial or institutional representation a platform to create digital shows to sell their work. Users of the app will be able to access weekly curated, interactive digital exhibitions and connect directly with artists to learn about their work and practice. This business plan will analyze the online art market and the app industry, examine several competitors, and discuss the operations, marketing, and projected financial plan for Without Walls. Without Walls is an unprecedented art business because of its focus on curated content, artist collaboration, and providing representation to emerging or overlooked artists.