Date of Award


Document Type

MA Project - Open Access

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Jenny Gibbs

Second Advisor

Aliza Shvarts


AltArt is short for Alternative Art. The mandate of AltArt is to incorporate art into our lives in an alternative way. The goal is to create a modern network of professionals immersed and/or interested in the arts.

AltArt is an arty club located in the heart of Toronto, Canada. Our mission is to provide our local creative community with the best opportunity for innovation, networking and success. AltArt offers an array of unique services in a gallery space with rotating art programs, alternative spaces for creating art and a platform allowing our members to collaborate with one another.

AltArt is committed to building a tightly woven art and creative community in Toronto, Canada. Our multi-purpose clubhouse situated in the centre of Toronto’s art and design district in addition to the AltArt Connect platform will provide our members with a warm, non judgemental space. Members and visitors will experience an environment nurturing creativity, individuality, vibrancy, and collaboration. AltArt is an unlimited portal for opportunities to blossom in the art world. At AltArt we hope to not only create a space and platform, but wish to enhance a flourishing and connected art community for Toronto. We are the blank canvas, a work in progress and the final painting for the Toronto art community.