Date of Award


Document Type

MA Project - Open Access

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Kejia Wu

Second Advisor

Morgan Falconer


This business plan is to open a commercial art gallery in Vancouver, Canada. This business plan will elaborate on the art market in Canada, the art market in Vancouver, the gallery’s key partnerships, activities and resources, the gallery’s revenue streams and cost structures, the value propositions that the gallery offers as well as the potential challenges that the gallery faces. The key statistics from this business plan are gathered from Statistics Canada, ArtVenture’s Canadian Art Market Report 2018,, as well as from conversation with art dealers and gallery directors in Vancouver.