Date of Award


Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Contemporary Art

First Advisor

Paul Melton


Heart is a dating app that will connect those who have deep passions in art, film, music, and more. Through Heart’s unique Matching Feature, users of the app will be able to connect based off of shared passions and interests which are guaranteed to create matches that are focused on forming deep connections based off of shared interests. This business plan will explore Heart by analyzing the dating app industry, the competitors to Heart, market analysis, operations, marketing and financials. Until now, no app exists that focuses on forming deep and meaningful connections for individuals with deep passions in the arts.