Date of Award
MA Project - Restricted Access (SIA Only)
MA Project - Business Plan
Master of Arts (MA)
Heart is a dating app that will connect those who have deep passions in art, film, music, and more. Through Heart’s unique Matching Feature, users of the app will be able to connect based off of shared passions and interests which are guaranteed to create matches that are focused on forming deep connections based off of shared interests. This business plan will explore Heart by analyzing the dating app industry, the competitors to Heart, market analysis, operations, marketing and financials. Until now, no app exists that focuses on forming deep and meaningful connections for individuals with deep passions in the arts.
Ashby, Graham, "Heart The Dating App for Art Lovers" (2018). MA Projects. 33.