Zehui Feng

Date of Award


Document Type

MA Project - Open Access

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Noah Kupferman

Second Advisor

Betsy Thomas


Copyright protection is crucial for digital art assets as they are easily replicable and distributable in the digital realm. Without proper protection, artists and creators face the risk of unauthorized use, infringement, and loss of control over their work. Copyright protection ensures that artists receive recognition for their creations, have the ability to monetize their work, and maintain control over its usage. The proposed copyright protection platform aims to provide a comprehensive solution for safeguarding digital art assets. Drawing inspiration from successful platforms like Digimarc, Getty Images, and Copyscape, our platform will incorporate advanced technologies such as digital watermarking, extensive content databases, and plagiarism detection algorithms. It will offer services like embedding invisible watermarks, verifying content originality, and providing tools for monitoring and enforcing copyright compliance. The platform will be user-friendly, accessible to a wide range of creators, and integrate seamlessly with existing content management systems