Yiyao Li

Date of Award


Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Jin Zhang

Second Advisor

Agnes Berecz


Through addressing market opportunities and competitions, this business plan
examines the practicality of starting an art business that connects the art industry with metaverse. Moreover, as a startup company based in China, this project also conducts designated surveys and researches on players in the art industry of China and Chinese users of VR devices. As China has one of the strictest epidemic controls of COVID around the world, the market demand for overcoming physical restraints and obtaining immersive experience of art has never been stronger. Since the beginning of 2020, quarantine has become a regular event in China, and public events often get disrupted by the results of COVID-19 tests. In this case, MetaMuse would be an alternative solution for art enthusiasts to cope with the current epidemic prevention and control situation in China. MetaMuse believe in the value of cultural activities in daily life, which may promote creativity, benefit mental health, encourage freedom of expression, and pass on the cultural heritage of human kind.